Banker Coldwell Hunter Realty
What is a blog? It is a web log, an online chronicle. Think of it as a diary you post on the Internet. People who can e-mail have the technological ability to host a blog.
Chris Bubny, past Director of Community Development for Blogging Systems, a real estate blog marketing and technology provider and the founder of Web Effectual, shares his thoughts, “The real estate industry as a whole is making the plunge into the Web 2.0 phenomenon. New media marketing tools such as blogs are being used to share information, attract search engines, and demonstrate expertise. 77% of buyers now use the Internet to search for a home. Accordingly, it's imperative for real estate agents to build and maintain a strong Internet presence and blogs provide a uniquely effective way to do just that.”
Bubny continues, “Blogs provide a low-cost, high-results tool for networking, community building, competitive differentiation, marketing, sales, customer relations management, media contacts, and collaboration.”
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